GM is offering quarterly monetary incentives to Buick-GMC dealers who operate and maintain larger loaner fleets for their service customers, in hopes that the loaner fleets will help increase sales business and improve customer service. (Remember last time your dealership handed over a newer model for you to drive for the day, while your old car was in the shop? That’s what we’re talking about.)
And if you haven’t had that experience, it’s because only half of all Buick-GMC dealers currently operate a loaner fleet through GM’s Courtesy Transportation program. According to autonews.com, GM hopes to grow that number significantly in 2015, and is offering up cold, hard cash to dealerships that maintain a minimum number of vehicles in their courtesy vehicle fleets. The Buick-GMC dealer incentives could range from $10,000 for a small dealership to more than $150,000 for large dealerships.
It’s a win-win, really, because the dealership has the opportunity to expose a service customer to a new, exciting vehicle while the customer avoids the inconvenience of being car-less for the day. (And that means you are more likely to service your car at that dealership more often).
Here at Simi Valley Buick GMC, we want to know: would the option to have a loaner car during the time of your service appointment determine what dealership you go to?