With a billion dollars on the line for this year’s March Madness, it seemed like everyone was excited for the start of the NCAA D-1 Men’s Basketball tournament. However, after everyone’s brackets were busted, the excitement seemed to wane, even though some Cinderella teams were in the tournament. Buick, however, is keeping the excitement alive! In celebration of March Madness and the launch of the redesigned 2014 Regal and Regal GS, Buick is supporting the 2014 NCAA college basketball tournament with their “Surprising Performances Everywhere initiative.
Throughout the Final Four and NCAA Division I Championship Game, Buick will sponsor in-studio breakdowns and highlights of the day’s most “Surprising Performances” during an exclusive post-gaming show airing on tBS and truTV called “Inside March Madness presented by Buick.”
Supporting surprising performances is especially appropriate in light of the performance delivered by the 2014 Regal and Regal GS, which defy expectations of what cars are capable of offering.
“The Regal is performance-oriented,” said Sandra Moore, Buick marketing director. “With a standard 259-horsepower turbocharged engine, the all-weather traction of available all-wheel-drive, refined ride and quiet interior, it’s sure to surprise many—just like eventful moments of March Madness.”
Come get surprised by all the great offer we have at Simi Valley Buick and be sure to keep cheering on your teams this weekend!