A customer base is not a stagnant thing. In fact, it is constantly growing and changing. Buick understands this better than any other brand in the industry. Recently, Buick has noticed an increase in sales for its premier luxury vehicles, indicating a shift in what drivers are looking for. In response to this shift, Buick has developed a brand new concept for its future.
According to a Buick press release, Buick developed the Avenir sub-brand to cater to the luxury vehicle market.
Buick’s lineup of vehicles is already one of the most luxurious in the industry. With the introduction of the Avenir sub-brand, Buick will have even more to offer to those looking for luxury vehicles!
There could be no name better suited to this new direction that Buick is taking in the future, as “Avenir” is the French word for future, as well as the name for several of Buick’s concept vehicle projects.
“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”
For the future of luxury vehicles, look no further than Buick and the brand-new Avenir sub-brand.