Even the most recognizable symbols needs to have new life added to it every once in a while. Buick recognizes this. The Buick symbol is one of the most recognized in the industry. However, Buick has decided to spice it up a bit.
According to a Buick press release, the Buick symbol will be redesigned for 2017 models.
Right now, drivers will recognize the Buick symbol by the three shields that make it up. With the new redesign, Buick is adding a splash of color to those shields, incorporating shades of red and blue in with the current silver.
The first Buick vehicle to wear the badge with pride will be the 2017 Buick LaCrosse. Following the debut of the LaCrosse, each subsequent model will bear the new Buick symbol.
“The new tri-shield insignia represents the next chapter in Buick’s storied design history and introduces a new face for the brand,” said Duncan Aldred, vice president of Global Buick. “It’s a progressive, contemporary design reflective of Buick’s newest vehicles and cognitive of the brand’s heritage.”
For a signature brand with a signature symbol, you can always count on Buick. When the official new Buick symbol reveal occurs, you can be sure we will let you know, but in the meantime, check out our wide inventory of new Buick’s here at Simi Valley Buick GMC and see Buick’s current logo. Thanks for choosing Simi Valley Buick GMC.