When you think about things that stir you emotionally, you probably consider of your family, your favorite sports teams, music, or even the latest video game. You probably don’t think of Buick commercials having such emotional resonance.
Innerscope Research Inc, however, has discovered the brand’s ‘That’s not a Buick” ad series yields “one of the highest overall levels of emotional engagement” in the company’s history of testing consumer neuroscience.
You’re probably wondering—how high? According to the research group which gauges advertisement effectiveness, most emotionally-engaged viewers rate around 65 out of 100 points, but viewers of the Buick ads climbed to the 80s. The tests identified “biometric signals” in participants when viewing the Buick spot—from changes in heart rate to breathing patterns. Thus, researchers easily concluded that the Buick ad is scientifically successful.
The automaker’s concern for reinventing its image to gain the satisfaction of its customers puts Buick as one of the strongest manufacturers on the rise.
It’s reassuring to know we at Simi Valley Buick GMC weren’t the only ones getting emotional over Buick’s latest advertisements!