The students were asked to design the Buick’s of 2030. More than a dozen designers participated in the competition. They had the opportunity to consult with industry professionals as they explored outside-the-box ideas and concepts.
Still, there were a few guidelines based on future transportation needs, such as the dramatic rise in urban population, developing countries, nanotechnology, and the importance of advanced materials in vehicle efficiency.
Participating students also received exclusive access to future trend research and data used by industry professionals to help them design their concepts. Ultimately, three of the students received a total of four awards, handed by a professional jury of Buick designers and BASF experts.
Namsuk Lee of Seoul, Korea, received $3,000 for best overall concept and $1,500 for best interior. Sam Kenny of Greensboro, N.C., received $1,500 for best exterior design. Justin Salmon, of Boca Raton, FL, received $1,000 for most innovative use of materials.
Check out the video of this competition below and be sure to Visit Simi Valley Buick GMC for more information about Buick’s research into sustainable automotive solutions!